Welcome to FlavourTech, a medium-sized family-owned business that has been a global leader in the food and beverage industry since 1992. Our journey began with the production of high-quality drink mix crystals, and today, we stand as a testament to quality, innovation, sustainability, and trust. Our diverse production plants, each dedicated to creating a specific range of products, are a testament to our commitment to innovation and quality. We listen to our customers, partners, and local communities, integrating their insights into every stage of our production. Our dedication to innovation and quality enables us to create brands that resonate with consumers everywhere.
FlavourTech is more than just a company; it’s a vision brought to life by our founder, AH Merhi. His industrial and manufacturing expertise, coupled with a keen eye for market gaps, led to the birth of FlavourTech. Today, we stand as a testament to his vision, offering a diverse range of high-quality products that cater to the evolving needs of consumers. Our commitment to sustainability is evident in our practices, such as recycling all paper packaging and reducing single-use packaging. Our dedication to quality is recognized by our BRC, IFS, and FSMA certifications, demonstrating our adherence to the highest industry standards.
A Story of Success Spanning Decades
Founding FlavourTech was founded in 1992 by AH Merhi, a seasoned industrialist and manufacturer. The company was born out of a vision to fill a gap in the market for high-quality drink mix crystals. With only one brand available in a single flavour, the founder saw an opportunity to improve both the quality and the range of flavours available to consumers.
Early Challenges Like all startups, FlavourTech faced its fair share of challenges in the early years. Changing consumer habits and breaking into the market was a daunting task. However, with perseverance, a relentless focus on quality, and a competitive spirit, the company managed to establish itself in the industry.
First Products FlavourTech’s journey began with the production of drink mixes in pouches, a concept that was almost 20 years ahead of its time. After reformatting the products into 900g tins, the company made its first shipment to Dubai, marking its entry into the global market.
Growth Over the years, FlavourTech has seen steady and persistent growth. From a small 100sqm factory warehouse in 1992, the company has grown into a sprawling 25,000sqm facility. In 2000, the company moved into a new plant, and in 2008, it built a custom-made plant. In 2012, a new plant was built in Tunisia for the production of noodles, and in 2015, the company expanded into Turkey with a new plant for seasoning cubes, soups, and other seasoning mixes.
Innovation Innovation is in FlavourTech’s DNA. The company has patented a number of products and is always looking for ways to improve and create new flavours. Curiosity drives the company to research and test new, sustainable methods of production.
Sustainability FlavourTech is committed to sustainability. The company sources locally whenever possible and recycles all paper packaging material for single-use products.
Recognition FlavourTech’s commitment to quality has been recognized with BRC, IFS, and FSMA certifications, which the company received in 2014, 2018, and 2020 respectively.
Future Plans FlavourTech is always looking to the future. The company is continually exploring opportunities for organic growth and partnerships with local and international partners for private labels and bespoke products.
Company Culture FlavourTech’s company culture is built on curiosity, trust, and integrity. The company’s diverse team works cross-culturally and transnationally with ease and expertise. The company’s dedication to its customers and its enthusiasm and passion for creating brands that become world favourites are what unites the team.
Impact FlavourTech has made a significant impact in its industry and the communities it serves. The company’s focus on quality and service has raised the bar in the sectors it operates in.
At FlavourTech, we believe that our people are our greatest asset. As a medium-sized family business, we foster an environment that encourages personal growth, innovation, and collaboration. Our flat management hierarchy and short decision-making paths promote personal responsibility and initiative.
We understand the importance of nurturing the next generation of talent. That’s why we’re committed to providing comprehensive training and internships to young people, giving them a solid foundation for a successful start to their professional life.
Our commitment to our people extends beyond our company walls. We believe in the importance of community engagement and actively participate in local initiatives. We also offer various company benefits such as flexible working hours, job bikes, a company canteen, and a company pension scheme, all aimed at enhancing employee motivation and satisfaction.
At FlavourTech, we’re not just a team – we’re a family. And every member of our family contributes to shaping our company culture, strengthening our values, and pushing the boundaries of the food and beverage industry. Together, we continue to deliver unforgettable taste experiences to our customers worldwide.
At FlavourTech, quality is not just a goal; it’s a way of life. Our commitment to quality has earned us several prestigious certifications, demonstrating our adherence to the highest industry standards. These include: